Deivids Priedins
Executive Director at Pine & Sterling

Finance Systems · Finance Transformation · AI Strategy

Deivids Priedins.

Executive Director of Pine & Sterling, a specialist AI and finance systems consultancy. Eight years across finance, systems, and transformation. I bridge C-Suite commercial strategy with operations-wide AI execution, architecting automated finance and operational functions with AI, ML, LLMs, Python, and SQL.

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30+
Live production implementations
4
Advisory focus areas
8+
Years in finance & systems
ACCA
Chartered qualification
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Finance TransformationAI StrategyLLM ArchitectureFinance SystemsSage IntacctAccounting TransformationRAG & Agentsn8n WorkflowsPython · SQLAI GovernanceACCAFinance TransformationAI StrategyLLM ArchitectureFinance SystemsSage IntacctAccounting TransformationRAG & Agentsn8n WorkflowsPython · SQLAI GovernanceACCA

How I engage

What I deliver.

01

AI strategy advisory

C-Suite roadmaps, high-value use case selection, target operating models, and ROI discipline for enterprise AI adoption.

Engage via Pine & Sterling
02

Finance transformation & systems

Programme leadership for multi-entity finance change: ERP and accounting platforms, integrations, controls, and cutover.

Engage via Pine & Sterling
03

LLM & automation delivery

Production LLM workflows, agentic automation, data pipelines, and governance so finance moves from entry work to analysis.

Engage via Pine & Sterling

Expertise

Four disciplines. One advisory practice spanning strategy, systems, and delivery.

I specialise in

Enterprise AI Strategy.

Capabilities

Core Competencies.

Enterprise AI strategy

Strategy to adoption

AI roadmap developmentC-Suite advisoryHigh-value use casesTarget operating models+2

Advanced AI & LLM ecosystems

Architecture in practice

LLMs & OSS modelsLocal & cloud modelsHuggingFaceRAG+2

Data architecture & engineering

From data to decision

LLM-ready pipelinesDynamic workflowsProcess automationModel testing+2

AI governance, security & risk

Adoption that holds

Responsible AI adoptionEnterprise controlsPrivacy frameworksData encryption+2

AI Strategy & Delivery

Assess. Architect. Govern.

1

Assess

Roadmap

use cases & ROI

Assess complex operational landscapes, identify high-value commercial, ops, finance, and HR use cases, and build practical roadmaps for adoption.

2

Architect

LLM + data

systems & agents

Design LLM integrations, agentic workflows, and data pipelines that replace manual overhead with scalable, auditable automation.

3

Govern

Controls

risk & delivery

Establish responsible AI frameworks, enterprise controls, and delivery discipline so adoption holds up under scrutiny and scales cleanly.

Selected outcomes

Case studies.

Finance systems · Transformation · AI

IFT finance transformation & systems

IFT Studio · Client engagement

ProblemLegacy finance infrastructure, expensive third-party SaaS, and heavy manual effort across reconciliations, reporting, and multi-entity operations.

ApproachLed the transformation roadmap with finance systems implementation: proprietary platforms replacing SaaS dependencies, accounting and treasury monitoring, AI/LLM workflows, n8n estates, and cross-stack integrations.

Outcome30+ live production implementations, lower recurring software spend, stronger data ownership, faster reporting cycles, and a shift from data entry to analysis.

ERP · Automation · UK

Accounting system migration

Future Fit Training

ProblemManual close cycles and fragmented spreadsheets slowing month-end and increasing operational risk.

ApproachDirected the accounting system migration, built VBA automation, and established group-wide controls and SOPs.

OutcomeOn-time go-live, materially less repetitive close work, and stronger first-pass accuracy for management reporting.

Selected Work

Featured Projects.

Track record · Professional experience

Engagements & experience.

Start a conversation.

Choose the path that fits: contact me directly for roles and personal enquiries, or visit Pine & Sterling for organisational advisory engagements across AI strategy, finance systems, and finance transformation.

Individual

CV, roles, and direct contact

Use LinkedIn, GitHub, or email below
Business

Advisory via Pine & Sterling

Direct email